Fire and Ice

Are legends born, or made? Does becoming a legend have anything to do with one’s DNA? Are legends born extraordinary? Or do circumstances propel certain ordinary people to respond in extraordinary ways? Could it also be just training? How does a person from South India, for example, adapt to a completely new situation if he was to be dropped off into the Amazon forest? I remember reading Sir Richard Branson sharing this – which perhaps explains why he is an intrepid adventurer:

“My mother was determined to make us independent. When I was four years old, she stopped the car a few miles from our house and made me find my own way home across the fields. I got hopelessly lost.”

There is a most interesting experiment being undertaken by the premium beer brand Heineken®. This is part of their global campaign, called ‘Voyage’, the fifth instalment of the Heineken ‘Legends’ platform. In a series, appropriately called ‘Dropped’  they are taking ordinary everyday people out of the routine and dropping them off into unknown and remote destinations. There they are left with basic supplies and directions to get out of the place and make their way home!


Apparently, every adventure of ‘Dropped’ is made keeping the individual traveler in mind – helping them to push their limits and get over their fears. The challenges presented to them will include unusual means of transportation, strange (to them) and curious locals  and most of all, unfamiliar and difficult terrain.

This promises to be an exciting social experiment as you can follow each individual journey across four continents  Since it is completely unscripted you will get to  see whether the individual manages to go the distance –  to overcome these challenges and reach the final destination – home.  To do so he must reach into himself and find resources to survive this adventure.

You can follow the series via Heineken®Dropped YouTube channel across various broadcast, digital and mobile media.  You can watch every ‘Dropped’ adventure – documentary style – and see how people manage to push themselves way beyond their comfort zones. Even better, you can submit your videos and get a chance to have a legendary adventure of your own!

This experiment might just tell us if legends are born, made, taught or ‘Dropped’!

Would you ever sign up for an adventure of this sort?