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Legends| Born, Made or Dropped

Fire and Ice

Are legends born, or made? Does becoming a legend have anything to do with one’s DNA? Are legends born extraordinary? Or do circumstances propel certain ordinary people to respond in extraordinary ways? Could it also be just training? How does a person from South India, for example, adapt to a completely new situation if he was to be dropped off into the Amazon forest? I remember reading Sir Richard Branson sharing this – which perhaps explains why he is an intrepid adventurer:

“My mother was determined to make us independent. When I was four years old, she stopped the car a few miles from our house and made me find my own way home across the fields. I got hopelessly lost.”

There is a most interesting experiment being undertaken by the premium beer brand Heineken®. This is part of their global campaign, called ‘Voyage’, the fifth instalment of the Heineken ‘Legends’ platform. In a series, appropriately called ‘Dropped’  they are taking ordinary everyday people out of the routine and dropping them off into unknown and remote destinations. There they are left with basic supplies and directions to get out of the place and make their way home!


Apparently, every adventure of ‘Dropped’ is made keeping the individual traveler in mind – helping them to push their limits and get over their fears. The challenges presented to them will include unusual means of transportation, strange (to them) and curious locals  and most of all, unfamiliar and difficult terrain.

This promises to be an exciting social experiment as you can follow each individual journey across four continents  Since it is completely unscripted you will get to  see whether the individual manages to go the distance –  to overcome these challenges and reach the final destination – home.  To do so he must reach into himself and find resources to survive this adventure.

You can follow the series via Heineken®Dropped YouTube channel across various broadcast, digital and mobile media.  You can watch every ‘Dropped’ adventure – documentary style – and see how people manage to push themselves way beyond their comfort zones. Even better, you can submit your videos and get a chance to have a legendary adventure of your own!

This experiment might just tell us if legends are born, made, taught or ‘Dropped’!

Would you ever sign up for an adventure of this sort?


  1. Shiva Shiva September 9, 2013

    Interesting concept ..Has always kept me thinking … Have finally concluded that legends are made but one of the key ingredients of their making are the genes and disposition they inherently have in them … One without the other is just not enough… you need to have it in you but you also need to be pushed to the limit to know that you had it in you… I will catch up on this series soon … Love to observe the pattern in people across geographies in a similar condition …
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  2. Suzy Suzy September 8, 2013

    An interesting theory. As they say necessity is the mother of invention so I guess one learns to adapt. I think we have a hidden survival instinct that comes to the fore in uncertainty but are legends born or made – I would say probably a little of both – destiny to get there, determination to make it. As for being dropped – that looks too scary.
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  3. Sulekha Sulekha September 7, 2013

    I would love to be dropped at a new place and then try and find my way back home.

  4. Sheela Sheela September 7, 2013

    A combination of talent, hard work, opportunities etc brings in the phenomenal results…I believe
    This adventurous series sounds interesting!
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  5. C. Suresh C. Suresh September 7, 2013

    Sounds like a very interesting series – to watch. Who was it who said adventures were unpleasant things happening to other people. 🙂
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  6. Anu Dev Anu Dev September 7, 2013

    I think my whole life is one adventure.But yes i did few mountaineering session in my school and NCC sessions.I can see a hidden meaning in your words as well Its all about pushing yourself against odds , harden your will power,learn to survive in extraordinary situations.
    I love the video.Thank you for sharing…:)
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  7. Jeevan Jacob John Jeevan Jacob John September 7, 2013

    I think it is a mix of all three – all of us have abilities, some may have an advantage due to differences in brain chemistry (we still don’t understand the mechanics behind child prodigies or savants or any other extraordinary folks). But, we don’t have to be born extra-ordinary to be legends.

    Take the example of Mahatma Gandhi or Martin Luther King, were they born extra ordinary? I believe their circumstances made them legendary (of course, they were also taught the ideas they preached; they didn’t come up with it).

    Take the example of Einstein. He wasn’t a born genius (I have heard about Einstein failing some of his classes. Can you imagine that? He wasn’t born extra ordinary. He just learned to use his brain more efficiently).

    As for ‘extra ordinary’ people, we really have to find a better definition. All of us are extra ordinary, in some way. We all survive with this world, cope with it, despite its shortcomings and problems.

    I haven’t heard of Heineken Challenge – I would certainly love to participate 😀 (Or maybe not, but I do like testing my limits). Thanks for the share, Corinne!

  8. Richa Singh Richa Singh September 7, 2013

    I would love to. But only if they pay me well for it, let me take my husband along, provide me with a mobile phone and internet connection and also always make sure I get food I like, chai whenever I want. Also blogging access, all the time I want to read blogs I follow and yeah write tribe facebook group to be one click away.

    So basically I would love to if they can simulate all my present conditions. 😀 😀

    I don’t think I have it in me anymore, seriously. I think that adventure and crazy trip spirit has gone away with age and marriage, but yeah watching the series would be fun!
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  9. Ruchira Ruchira September 6, 2013

    Beautiful post, Corinne.

    LEgends are definitely not born but created by circumstances.
    Loved the video
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  10. Penny McDaniel Penny McDaniel September 6, 2013

    I love adventures. Ever since I was a child I explored my surroundings because I wanted to see what was beyond the backyard. I grew up without TVs and video games, so I had to create my own fun, and adventuring was fun. I’ve since traveled all over the world, from trekking through the Himalayas and taking on Mt. Everest to traipsing through Europe to exploring archaeological sites in the Middle East. I love learning about other cultures and immersing myself in them. Great article. Thank you.
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  11. Kajal Kajal September 6, 2013

    Sounds interesting, though am not much of an adventurer that was. I don’t like to be left without a hint or a clue, so may be I am a fence sitter but I’d like to believe legends are made of hard work, determination and passion. Wherever it takes them.

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  12. Smitha Smitha September 6, 2013

    That is so interesting. Can’t watch the video at the moment, but will definitely come back to watch it. But it is fascinating, indeed, to figure out how legends are made,. What makes them push this far, and what makes the rest of stay within our comfort zones.

  13. Talya Tate Boerner Talya Tate Boerner September 6, 2013

    Perhaps it’s a combination of nature vs. nurture? I don’t think I’d fare too well dropped in extreme terrain, but we never know, do we? There are several reality television shows in the US involving people surviving in various crazy circumstances. I’m not much of fan because they are so sensational. The documentary you speak of sounds more realistic and interesting.

  14. vishalbheeroo vishalbheeroo September 6, 2013

    Thanks, Corinne for writing about it. I believe that hard work, total dedication and self belief made legends who they are. There is no substitute for hard work:)
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  15. jini maxin jini maxin September 6, 2013

    I’ve heard a lot about child prodigies. Of kids turning into world-class violinists even at the tender age of nine. How much pushing and pulling is involved at the parent’s and coaches end is anyone’s guess? But being a practicing Christian, I won’t undermine the fact that some are born legends…what abt Einstein, Newton and so on. If it’s was all hardwork and determination, probably every generation we would have found Einstein’s and Newton’s. I believe, no one shies away from hard work these days, including u and me.

    That said, I always believe that legends are made. It depends on how your parents and you yourself condition your mind. It’s always a mental thing. As someone rightly said: You don’t conquer a mountain, you conquer yourself.
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  16. usha menon usha menon September 6, 2013

    Corinne the video is not visible.

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