I first met Leo (who I mentioned in my post ‘A Sense of Wonder’) on Ryze when he was working in the US, having recently finished his MBA. Leo was still debating whether he should stay on in the US or come back to India. I think all his questions ended when he met his future wife, Queenie, who was in the UK. Queenie was working on her doctoral studies. As they dreamed of a future together, they also dreamed of coming home to Goa and setting up their own business.
Here’s a couple who didn’t waste any time in following their hearts. Both of them are extremely well-read and it’s clear that books are their passion. Their first venture was Dogears Etc, an online book store dedicated to the trade of used books and audiovisuals. And then came Cinnamon Teal Print & Publishing – India’s first Print-On-Demand (POD) company. What is POD, you might ask. Here’s what it is in their words:
Print-On-Demand is printing technology that allows a complete book to be printed and bound in a matter of minutes thus making it possible to produce books one or two at a time and delay printing until after the book is ordered.
-have your say in both content and design
-rid yourself of worries about large printing costs and unsold copies
-rest assured that your book will never ever run out of print
-set your own price and receive handsome royalties on each sale
-address niche audiences with your book
-bring your book to market almost immediately
-customize every single copy you sell
Besides print-on-demand, Cinnamon Teal also offers editorial, translation, design and marketing services for individuals and institutions that wish to self-publish. Cinnamon Teal now has customers around the globe, in nine other countries besides India!
Here are some possible uses of Print-On-Demand (some really exciting stuff!)
a. Translation of works from regional languages to English and vice-versa
b. Books with (limited) regional appeal, for reaching new markets with new and niche content
c. Publication of out-of-copyright works that are difficult to obtain
d. Personalized gifts for your loved ones e.g. a smartly-produced collection of your Dad’s poems
e. An album to preserve and showcase cherished photos and mementos
f. Customized/personalized business presentations
g. An easy way for publishers to ensure that books remain “in-print” without having to invest in costly inventory
h. Publication of theses by graduate students
i. Bound manuscripts that novelists could use to show agents and editors.
j. Compilations – of recipes, essays, weekly columns, short stories or poems.