World Smile Day is held on the first Friday of October every year.
Ever since the ’70s, at least as far as I remember, the smiley symbol has been associated with a smile. Just today I was look at some pictures that a colleague was showing me of a slum in our city. The ‘before’ picture showed an open drain and the ‘after’ picture had a manhole. For some reason, the manhole cover in the picture looked like a smiley – the border created a circle and the handles formed a smile. We both laughed at how appropriate it was.
Today, I thought I’d go back a little and find out more about the symbol. I found the wonderful story of Harvey Ball, the creator of the original smiley face. Harvey Ball was decorated World War II veteran, who started his own advertising agency after the war.
In 1963, he was asked by an insurance company to create a visual icon to demonstrate ‘friendliness’ to boost low employee morale.
I love this part of the story as told in Legacy.com
… hired Ball to sketch something to be used on buttons, and Ball came up with a smiley face on a bright yellow background. The original design consisted only of a grinning mouth but Ball, realizing the button could easily be inverted to send the wrong (i.e. “frowny”) message, decided to add eyeballs. The left eye was deliberately created slightly smaller than the right in order to humanize the drawing through its imperfection. The design took him less than 10 minutes to complete. He was paid $45 for his work. Neither Ball nor the insurance company bothered to copyright the creation. In an interview with the Telegram & Gazette, Harvey’s son Charles Ball said his father never regretted the missed revenue opportunity. “He was not a money-driven guy,” said Charles.
When a big supermarket chain took the symbol and started to commercialize it – it seemed to have lost its value.
Again to quote Legacy.com
Smiley has become so commercialized that its original message of spreading good will and good cheer has all but disappeared,” Harvey Ball said in 1999, announcing the formation of the World Smile Corporation. “I needed to do something to change that.” The World Smile Corporation was created to promote “World Smile Day,” held every year on the first Friday in October. The event helps raise money for the Harvey Ball World Smile Foundation, a charitable trust that supports various children’s causes. Its slogan is “Do an act of kindness – help one person smile!”
Today on World Smile Day, let’s remember the real message behind the smiley symbol and smile and pass it on.
“Do an act of kindness – help one person smile!” – Harvey Ball World Smile Foundation
Smiley image via Shutterstock